Hi, I am Carl. I was studying business administration when my professor assigned us to study the ‘next big thing’: web 2.0. This was the time the internet became a two way street. I was immediately intrigued and changed my Master’s specialization into E-Business. From that time onwards I have been involved in building digital products, first as an entrepreneur in the domain of crowdsourcing and later as consultant to corporates and startups. Two leitmotivs in my work are design thinking and the democratization of technology. Today I try to leverage these experiences for the most ambitious goal I have ever worked on: reaching 350 million farmers to help them regreen their land and cool down the planet.

Hi, we are Justdiggit. We believe in the power of nature and in cooling down the planet together by regreening degraded land and bringing back vegetation. Our mission is to regreen Africa in the coming 10 years, together with all 350 million farmers, and with you. To give nature a push, we empower and connect a movement of millions. So far, we’ve restored 300,000 hectares, brought back over 9 million trees, and built a grassroots movement that’s growing every day. We believe now is the time to speed up and scale up! No more talking. No more waiting. This is the Decade of Doing. Dig in & cool down the planet with us!